mediaIDEAS Consulting

 

 

As the traditional publishing industry contracts, resources are increasingly being directed towards digital initiatives. Much of this current activity is hasty and lacks effective business planning. In most digital projects many questions remain unanswered:

Do you have a business plan that creates a realistic growth scenario, effectively managing cost, resources, and content assets?

Are you prepared to leverage the latest technology, best practices, and your consumer/advertising relationships?

How will you defend against piracy, lagging acceptance, and your competitive landscape?

Is your organization and management trained, informed, and ready for thee challenges?

Defining and implementing new digital products (e.g. digital magazines, iPhone apps) and delivery mediums (e.g. cell phone, iPhone/PDA, tablet PC, e-paper e-reader.

Goal: To create more valuable solutions for advertisers, strengthen user relationships, and generate advertising and non-advertising revenue streams.

 

Developing appropriate print and digital product mix.

Goal: To optimize resource allocation on the right delivery mediums and products, and plan deployement and goals within a sound financial and strategic framework.

 

Optimizing your organization for digital.

Goal: To define the appropriate organizational structure and provide the training that will empower management, embolden the sales force, and energize employees behind your company's digital initiatives and future.

 

Benchmarking and monitoring.

Goal: To allow publishers to monitor and manage the success of their digital initiatives based on ROI, user engagement, and competitive metrics. eceive unique biweekly research and insight on e-paper e-reader technology and markets, regular event-based research updates, and 10 half hour consultation sessions with our analysts to help you apply our research to your organization.

To learn more about our subscriptions and consulting services please contact us.